Overview

We leverage Google’s analytics capabilities so you can monitor how customers access and interact with your site. This can provide valuable insights about where you are doing well as well as improvements that you could make to improve your sales.

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Google Analytics is an industry leading analytics system that provides information about where site visitors are coming from, how long they spend on your site, what they are doing on there, as well as many other customisable metrics. Find out more at https://marketingplatform.google.com/about/analytics/.

We use Google Tag Manager to collect data and pass information for Analytics to processing and display. Tag Manager collects this data by listening for events that your Enjovia store emits, such as a product being added to a basket, or an order being completed. You can also add in your own custom events to track if there are other specific actions that you want to monitor. Find out more at https://marketingplatform.google.com/about/tag-manager/.

Setting Up Google Analytics (If you haven't already)

<aside> ⚠️ If you already have a Google Analytics account, you can skip this step.

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The first step is to set up your Google Tag Manager to listen for the events emitted by your Enjovia store.

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1. Visit https://tagmanager.google.com and sign in to your Google account.
2. In Tag Manager, click Accounts and then Create account.
3. Enter an account name and optionally indicate whether you’d like to share data anonymously with Google and others.
4. Enter a descriptive container name and select Web as the type of content.
5. After clicking Create, dismiss the pop-up that appears titled “Install Google Tag Manager”.

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You now have a Google Tag Manager container set up. We now need to tell the container which events it should listen out for. Enjovia provides a template container that includes all of the e-commerce tracking that we provide. Download the file from the link below by right clicking and pressing ‘save link as’. Download Here

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1. On Google Tag Manager, choose the Admin option on the navigation bar.
2. Click on the Import Container option.
3. Select Choose container file, and upload the Enjovia GTM Template Container.
4. If you have just started with Google Tag Manager, you can select Existing under Choose workspace, and Overwrite your current Default Workspace. If you are already using Google Tag Manager prior to implementing it for your Enjovia store, you can add it as a new container, or be sure to overwrite the one you have just created if following along with this guide.

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Your Google Tag Manager container is now set up to listen out for the events it needs to.